The vision: Full Network Interconnection, Online and Offline Integration.

E-Commerce Division is committed to the development of an online market for all the brands of the Group takes Full Network Interconnection and Online and Offline Integration as a developing strategy, creates a new retail ecosystem, and makes accurate data analysis using the Big Data and Cloud Computing to guide product development. It builds brand loyalty and enhances brand value by constantly developing community economies strengthened by quick comsumer interactions through multiple channels of the Self-media,and a continously expanding fan base.

E-commerce Business Department has multiple live streaming rooms. By upgrading various equipment, integrating talent resources, and conducting matrix marketing across the entire network, the daily sales of a single store exceeded one million; at the same time, it has a first-class photography team, top-level profoto, Sony, Canon and other photography lighting equipment, and a 300-square-meter buildable shooting site, with integrated access to the overall domain solution.