The vision: Leading brand with well-mannered Chinese women.     

Working creatively to be consultants and advisors in beautifying modernday gentlewomen attire.

The Brand Retail Business Section has multiple self-owned clothing brands such as ‘LAGOGO’, ‘Jizhu (shuttle)’, ‘VELWIN’, ‘IDOLE’, and ‘esc'elav’, with a focus on women's fashion. There are over a thousand directly operated stores nationwide. In 2022, the company was successively recognized by the Shanghai Hongqiao Business District Management Committee and the Jiading District Commerce Committee in Shanghai as a domestic headquarters enterprise of Shanghai Hongqiao International Central Business District and a private enterprise headquarters of Jiading District, Shanghai.