Established in 2008, LAGOGO is a girl and lady clothing brand belonging to Ever-Glory International Group. Since the establishment in 2008, the brand has been committed to creating a fresh, sunny, and natural image for young women. The brand name is derived from the first letters of six words: Lovely, Active, Groovy, Optimistic, Genuine, and Original, the six words that are always used to find women who resonate with the spirit of LAGOGO and who showcase their unique charm.
Brand positioning: focus on fresh and sunny style of women's clothing for the 18-32 years olds
Brand keywords: fresh, sunny, natural
The main category of the brand: dresses
Brand spirit: express yourself with freshness, and interpret confidence with fashion.
Brand vision: to be the leading brand of China's youthful ladies and the top brand of Chinese lady's dresses
Brand mission: to provide fresh and sunny clothing solutions for women with youthful eyes and romantic hearts, and help them to be young
Brand Honors
The 15th Annual Conference of the 2018 China Commercial Real Estate Industry Development Forum, China Shopping Center Excellent Cooperative Brands;
One of the Listed Brands in the field of ‘clothing accessories’ of 2020 Design City Creative Recommendation List;
Vision • The most innovative brand for new domestic products in 2021.
Collaboration with celebrities
In the autumn of 2020, LAGOGO officially announced Tan Songyun as the first spokesperson of its brand;
In 2021, LAGOGO officially announced its brand spokesperson Chen Yuqi;
LAGOGO has collaborated with artists Zhao Lusi, Lin Yun, Wu Jinyan, and Yang Chaoyue to shoot fashion magazines.
